The objective of the project is to create a completely new digital access and marketing platform for tourism products and services of regional providers and the associated infrastructure in the tourism region of Klagenfurt am Wörthersee, Austria (www.visitklagenfurt.at). In contrast to individual offers, the focus is on a combination of these in different forms. The associated potential for cooperation and the expansion of the digital strategy through direct access and procurement options are central themes and USP of the project.
background & targets
In order to achieve this goal, COYERO provides the technology platform for a digital and interconnected access system that enables the creation, combination, transfer, and validation (redemption) of digital authorizations (“tickets”) for touristic services on the basis of an app.
In this context, these can be seen as a digital voucher with which products or services can be purchased/consumed or access to events, excursion destinations, or cultural facilities is enabled. Likewise, the important issue of seat reservations in the catering industry, which is particularly important under COVID-19, can be mapped digitally and processed through to the point of sale. The management platform required for this is operated digitally by the customer (the responsible tourism company), and provides the app(s) based on the COYERO white label app, thus managing the entire handling of all individual digital processes for obtaining tourism offers. This applies from offer creation, location, and user-specific promotion to settlement.
The respective settlements are made via a payment provider, which charges the buyer/issuer of the tickets (who must register with a means of payment such as credit card or direct debit) for the services purchased on the basis of the deposited and agreed prices. In this respect, the definition of different prices (e.g. for special operating cooperations) is also conceivable and possible. Of course, services can also be obtained via vouchers or various bonus systems of individual providers.
features & benefits
The special feature of “digital tickets” and the central difference to simple vouchers or means of payment is that they can also contain several products/services combined (connected services). This means, for example, that a tourism business could offer its guests a “ticket” for the rental of a bicycle, at the same time the authorization to charge this bicycle – if necessary – at an e-charging station and to visit an event with the ticket. At the same time, these tickets could also include a voucher for consumption or the pre-reserved seat in a restaurant.
The second key point and difference are that these tickets can be purchased, combined at will, and passed on by third parties (3rd party ticketing) such as tourism businesses without direct contact with the exhibitor. They are transferred via secure wireless technology from a smart device (cell phone or tablet) of the business to the smart device of the customer.
The third difference and advantage to classic systems are that tickets can also be defined in a limited way in terms of time and location of use. For example, it would be conceivable for tourism businesses to issue tickets for parking vouchers in cooperation with the city that are only valid on certain days (e.g., Advent) in order to revitalize empty periods or avoid peak times.